In this episode of Sport Business Roundtable, host Jonas Ziga, BSBA ’28, sits down with Emily McNichol, BS ’13, vice president of merchandise for the Philadelphia Eagles. McNichol traces her path as a design and merchandising student at Drexel to her role in e-commerce at Urban Outfitters and running product for one of the NFL’s biggest brands. She breaks down how far in advance a season’s merch is planned, the balance between year-round staples and playoff items, and how much control a team has over its product versus the league and outside vendors. McNichol also compares merchandising for Eagles games, concerts and international soccer — including the World Cup matches at Lincoln Financial Field — and shares advice for students looking to break into the world of sport business.